NIKE PHANTOM VISION
Client - Nike USA
Creative Director - Ben Oosterkerk
in 2018 I was invited to consult and help to develop the alter-ego look for upcoming soccer boot Phantom VSN. In the process I've created portraits of player alter egos and campaign posters promoting the hidden nature and strengths of players featured in the campaign, most notably: Phil Coutinho, Kevin De Bruyne. The production has begun with developing the look and feel for alter-ego portraits through quick sketches. The intent was to find the right visual language that matches traits that players exhibit on soccer field. Those strengths were then broken down to categories: warrior, illusionist, sniper and assassin.
The final images for were completed with base render layerd with Photoshop overpaint work to reach the desired look and quality. Below are some of the crop examples of two alter-egos.
After the initial run and successful campaign for the Phantom boot, I was contracted by Nike to do a smaller follow up design round for the Phantom V2 boot. Below are some of the samples of the work done for that project.